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The Inbox Diaries: Video Pokes Fun at Ad Cliches, HBO Go Fails Game Of...
The Inbox Diaries is a new series designed to help busy entrepreneurs keep up with all the latest news in small business, marketing, and social media. I’m scouring my inbox every day for interesting...
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How To Match Your Facebook Cover Photo And Your Website
In theory, it sounds like a great idea to have your website coordinate with your Facebook page, doesn’t it? But theory and practice are two different things, and for small business owners who don’t...
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Vote For Your Favorite Kids’ Doodle in This Year’s Doodle 4 Google Contest!
We have talked about the idea of building your brand through philanthropy here on the blog before, and all the benefits it can have for your business. A great example of a brand paying it forward is...
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Example Website: Branded From Header To Footer
Being a bit of a nerd for great branding, I am just thrilled when I run across a Webs user who has an especially well-branded website. One such example comes from tigeRoy, a children’s gift company in...
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How To Make A Great Small Business Logo
A question that we hear asked a lot around here is how to make a professional small business logo. Because a logo is an important part of your website, not having a professional logo prepared stymies...
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ANNOUNCEMENT: Webs Adds 450 New Website Design Themes!
Today we are delighted to announce a project that our design and product teams have been hard at work on for the last few months – a new collection of website themes! Today on the Webs theme browser...
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Fewer Than 1/10 Mentions Are From Power Users (And Other Social Media Facts)...
In order to maintain an energetic social media presence and an ambition content posting schedule, sometimes we really need to think that every person who sees and engages with our social posts is a...
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Inbox Diaries: Facebook Outage, Brand Kudos to Under Armour, and Property...
The Inbox Diaries is a series designed to help busy entrepreneurs keep up with all the latest news in small business, marketing, and social media. I’m scouring my inbox every day for interesting...
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Choosing The Right Color For Your Small Business Logo
Are you getting ready to design a small business logo? Before putting pen to paper (or hiring a designer to), you’ll need to make sure you have a clear idea of what you want your logo to convey to...
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Uber Case Study: Staying True to Your Brand from Start-Up to Grown-Up
In this day and age, it is difficult to sustain a brand identity from inception. It takes transparency, dedication, and a bit of luck to have stumbled upon a concept that just works. Uber happens to...
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Grow Your Business by Identifying Objections and Creating Solutions
Today we’re going to talk about one of my personal pet peeves as a brand marketer: the assertion that functionality is what truly wins customers. Or, more simply, that consumers don’t judge a book by...
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10-Step Email Subject Line Checklist
In our last post about email marketing, we talked about how a subject line is the perfect component of your email to test for higher open rates. And while we gave some valuable subject line tips, we...
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7 Ways to Maximize Your Marketing Efficiency
Is there anything you wouldn’t give for a few more hours in the day? With all of the hard work that goes into running a business, sometimes your marketing efforts aren’t as efficient as you’d like...
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Example Site: A Turkish Ice Cream Company Serving Up a Solid Brand
Given that we live and breathe small business marketing at Webs, it’s no surprise that seeing our users whip up a great website for an interesting business really makes our day around here. Today’s...
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Secrets Hidden in 40 Famous Logo Designs [INFOGRAPHIC]
It’s no secret that your logo is an extremely important part of your brand. That is why we have talked at length about this subject on the Webs blog: from choosing the right color, to small business...
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Want Viral Video Success In 2015? Just Add Animals (And Other Tips)
One question we get asked a lot is “how can I make my videos go viral?” Well, there is no short answer or magic bullet for viral success on social media. There are lots of factors that can be...
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Want People to Talk About Your Brand? Give ‘Em Something To Talk About
The essence of marketing is to evoke an emotion from your audience so they are motivated to buy, download, or otherwise engage with your brand. The true marketer’s dream is for that evoked emotion to...
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How to Make the Most Out of 404 Error Pages – With Examples!
Have you ever been browsing the internet and reached a page screaming, “404 Error Page!” and been afraid you had done something terribly wrong to harm your browser and/or computer? Have no fear! We...
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What Are The Best Brands In The US? Check Out YouGov’s 2014 BestBrands Rankings
Each year, research firm YouGov BrandIndex polls millions of people to track the public perceptions of thousands of brands. They release their findings in annual and mid-year BestBrands reports – and...
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Google Glass Rep Tells SXSW Attendees How To Fail Successfully
Everyone knows that in order to make an omelet, you have to crack a few eggs. Apparently that old adage is core to Google’s development strategy, according to a company representative speaking about...
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